Victor Alarcón

Víctor Alarcón is the founder and scent scientist behind Viti Vinci, a natural fine fragrance house based in Palma, Mallorca. Created in 2020, Viti Vinci grows from Cala Falcó, his family’s coastal botanical estate, where aromatic plants are cultivated, harvested, and distilled by hand into fragrances that explore memory, emotion, and the healing intelligence of nature. Working between artisan perfumery, aromachology, and regenerative land practice, Víctor creates scent as a living material: something to be worn, inhabited, and remembered. His world resonates deeply with Noir Mud Silk, where earth, time, and touch become part of what we carry on the body.